Product News
Information About New Enhance Products and Features
As part of our ongoing initiative to provide you with more tools to help maximize and measure your campaigns, Enhance has made improvements to the Account Management System which will help you access and analyze campaign data, modify your campaigns and measure your ROI.
The new tools and improvements include:
Yahoo! Added To Distribution: As part of our ongoing, concerted effort to add more premium distribution to our network, we have added Yahoo! as a distribution partner. To take advantage of this new distribution, you should be aware of the following:
Ad specifications
Shorter descriptions (70 characters or fewer) will be required when you create or modify your ads. This summer we will require all new Enhance ads to meet these new specifications.
Bid price minimums
Whether or not your ads appear in Yahoo! will depend upon your bid price and what other advertisers on Enhance and Yahoo! are bidding. The minimum bid price for Yahoo! distribution is $0.10.
Account cap status
In order to receive Yahoo! distribution at this time, your account must not have a set daily cap limit. Over the next few months, Yahoo! distribution will be rolled out to accounts with daily budget caps.
Learn more about the new ad specifications and how to optimize your campaign to take advantage of Yahoo! distribution.
Faster AMS Reporting and Editing: We have made improvements to the Enhance Account Management System (AMS) that will allow you to access your campaign performance data faster than before.
You will experience faster account login, faster campaign editing, quicker keyword list viewing, and shorter reporting run-times.
Conversion Tracking: Now you can measure when a click on your ad leads directly to user behavior you want, such as a purchase, signup, page view, or lead to help you determine the ROI from your ads, keywords and campaigns.
Downloadable Reports: Now you can download any report into Excel or CSV formats.
Saved Report Information: Saved reports now display the Account name, Campaign name and the date the report was originally run making it easier for you to find the exact saved reports you need.
Expanded Report Time Filters: Now you can select the exact time period for your reports making it easier to get to the exact data you want and compare performance over different time periods.
Improved Navigation: Improved pagination and new options for displaying increased number of results on a page (from 100 to 500) make it faster and easier to get to the specific campaign and keyword within your account, particularly if you have multiple accounts and campaigns.
Updated Keyword Editing Functionality: We've made it faster and easier to make changes to specific keywords or ads by displaying and saving the changes on the page where you make them.
If you have any questions about the new features in your Enhance account, conversion tracking and how to implement it, or if you do not see the conversion tracking tab in your account after you login, please contact our customer support team at cs@enhance.com.
More traffic.
More ROI.
Testimonials
"A major player in pay-for-placement search." - ClickZ
"Enhance sends BizRate.com quality traffic." - BizRate.com