Paid Listings Frequently Asked Questions

What are Paid Listings?
How do I choose keywords? Can you suggest keywords?
What is Keyword Matching?
What are my Keyword Matching options?
Can I set a click price for Broad, Phrase or Basic Match for the same keyword?
Can I change my keyword to Basic, Broad, Negative or Phrase Match any time I would like?
How can I change all my keyword match types at one time?
Is Keyword Matching an additional cost to me?
What is AccuMatch?
What do I have to do to get AccuMatch for my keywords?
What are the benefits of AccuMatch?
How do I know AccuMatch is working?
Is there a cost for AccuMatch?
What is the minimum click price for a paid listing?
What type of automatic click pricing does Enhance have?
What reports do you have for paid listings?
What stops users from clicking on my ad when they have no intention to buy?
Can I set a budget for my account?

What are Paid Listings?

Paid Listings are Enhance Interactive's pay-per-click advertising network. Here is how it works.

Step 1: Signup for an Enhance Interactive account.
Step 2: Enter your keyword, ad description, and price you're willing to pay for a click.
Step 3: User searches for online product and your ad appears.
Step 4: User proceeds to your site to browse and buy... and you only pay the click price you entered!

How do I choose keywords? Can you suggest keywords?

During the sign-up process, you'll be asked to select keywords that relate to your product or service. For instance, a car dealership might choose new cars, auto dealers and so on.

Our Keyword Suggestion Tool lists keywords that relate to the ones you have selected. You can add these to your list of keywords if you wish.
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What is Keyword Matching?

The Keyword Matching System allows you to choose from three enhanced keyword matching capabilities, Basic Match, Phrase Match and Broad Match, and apply Negative Match to filter out traffic from specific unwanted keywords. Keyword Matching gives you the option to have your listings appear not only when users search for your keyword or phrase alone, but when users search for any relevant phrase that includes your chosen keyword.
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What is the difference between Basic, Phrase and Broad Match?

Basic Match displays your listings for singular and plural variations of your keyword.

Phrase Match can be used for keywords made up of two or more words. Phrase Match ensures your listings appear when users search on the keywords you selected, in any order as long as they are adjacent to each other. Examples: "mountain bike for sale" where your Phrase Match keyword is "mountain bike" or "bike mountain sale" for the same scenario. Phrase Match allows your listings to appear on a broad range of relevant search terms.

Broad Match offers the flexibility of searching for any combination of your keyword phrase. If you select the Broad Match keyword "mountain bike," your listing will appear in the results if a part of the search matches any combination of that keyword. This offers greater flexibility, and potentially more traffic. Your listing will appear for searches such as "bike mountains," "bike trails on mountain" and "I'm looking for a mountain bike." When you enter new keywords in the Account Management System, they are set to Broad Match by default.

To cut down on less relevant traffic you can add Negative Match keywords to specify which keywords you don't want traffic for, such as "trail" if you don't offer mountain bike trails, or "Jeep" if you don't carry Jeep mountain bikes.
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Can I set a click price for Broad, Phrase or Basic Match for the same keyword?

No. You can only choose one match type per keyword.
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Can I change my keyword to Basic, Broad, Negative or Phrase Match any time I would like?

Yes, you may change your keyword match type at any time simply by logging into the Account Management System. The Account Management System is available for you to use 24/7. All changes to listings except click price and ranking are sent to Relevancy for review.

When you enter new keywords in the Account Management System they are set to Broad Match by default.
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How can I change all my keyword match types at one time?

Login to the Account Management System.
Select the 'Keyword Manager' tab.
Choose the domain you would like to work with first from the domain drop-down box and click 'Go'.
Under the 'Select a Change' drop-down box select 'Update to [select the match type] Match'.
Select all keywords by checking the select all box on the left next to the keywords.
Click the 'Make Changes' button.
Your changes will be submitted for review by our Relevancy Department.

Is Keyword Matching an additional cost to me?

No, there is no additional cost to choose match types in the Account Management System.
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What is AccuMatch?

AccuMatch is a system meant to ensure you receive the most targeted and relevant traffic possible. Let's face it, Web users are not perfect. Some of them may accidentally misspell your keyword, add extra spaces or even add extra phrases to their search query. Rather than you taking the time and expense of setting a click price for these special circumstances, AccuMatch does this for you. AccuMatch automatically expands your keywords to include keyword variations such as misspellings, plurals, and simple phrases. Take a look at an example:

If you set a click price for the keyword "mountain bike," the following additional keywords will also be added automatically:

mountains bike
mountain bikes
mountain bike
mountain & bike
montain bik
the mountain bike
mountainbike
where can I buy mountain bikes
plus many, many more....
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What do I have to do to get AccuMatch for my keywords?

Nothing; AccuMatch happens "behind the scenes." There are no buttons to push and no selections to be made. AccuMatch is simply part of Enhance Interactive's keyword system.
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What are the benefits of AccuMatch?

AccuMatch helps you receive more traffic for your Web site. AccuMatch automatically expands your keywords to include misspellings, plurals and simple phrases.
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How do I know AccuMatch is working?

You can see the word "AccuMatch" associated with your keywords in the reports area of the Account Management System.

Login to the Account Management System.
Select the 'Keyword Manager' tab.
Select the 'Manage Listings' tab.
Click on the 'Status' pull down menu.
Look for the selection 'Inactive - AccuMatch'.

Is there a cost for AccuMatch?

No, AccuMatch is just another value-added feature of Enhance Interactive.
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What is the minimum click price for a paid listing?

At $0.03, Enhance Interactive has a lower minimum click price than many of the other leading PPC engines.
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What type of automatic click pricing does Enhance Interactive have?

With one click, you can choose a specific rank for all of your keywords. For instance, if you choose a #1 rank for all of your keywords, your click prices will be set to $0.01 higher than the current top click price.
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What reports do you have for paid listings?

Enhance Interactive's reporting shows clicks, amount charged and average cost per click by the day, week or month for a variety of time frames.
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What stops users from clicking on my ad when they have no intention to buy?

While we can not guarantee that a click on your ad will lead to a customer conversion, Enhance Interactive has developed technology to protect advertisers against fraudulent clicks, such as search engine spiders and robots, by tracking where each click comes from.
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Can I set a budget for my account?

Yes. You can set a daily marketing budget on Enhance Interactive called your "daily cap". When the number of clicks you receive reaches your daily cap, your ad is removed until the next day.
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