Case Studies
Independent study finds Enhance Interactive provides higher ROI
Case Study Background
MarketingExperiments.com recently compared the advertising performance levels of several of the leading pay-per-click (PPC) search engines. They tested 31 health and beauty product keywords on Google, Overture, FindWhat and Enhance Interactive. The listings that were created directed Web users to targeted product pages within a partner Web site.
Higher Value
There are three major metrics to consider when measuring the effectiveness of your search engine advertising campaign: click volume, conversion rate and return on investment (ROI). After comparing the results of the four PPC search engines, MarketingExperiments.com found that Enhance Interactive had the highest overall ROI at more than 500%. (see chart below)
Lower Price
To further illustrate the relative value of Enhance Interactive compared to other PPC search engines, we conducted a small experiment of our own. We selected the keyword phrase "beauty products" to represent a health and beauty products Web site. We then looked up the click price of beauty products for the #1 listing position on Google, Overture, FindWhat and Enhance Interactive. In terms of click price, Google's click price ($2.47) for beauty products was 24 times more expensive than Enhance Interactive ($.10), for the same keyword.
How Enhance Interactive Does It
Enhance Interactive is one of the largest complementary PPC listings providers online. With a high ROI, low minimum click price (just $.03) and a unique audience reach it's easy to see why Enhance Interactive should be a part of your online advertising program.
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Join thousands of business owners and start receiving traffic in as little as 15 minutes.What our customers say...
"Enhance Interactive sends BizRate.com quality traffic. Over the past six months, the average conversion from Enhance Interactive traffic is nearly 10% greater than similar alternative search engines." - BizRate.com
PayPerClickReviewer says...
"Enhance Interactive is the site that I recommend for anyone looking for quality traffic with a good return on investment."